Your Employer Brand is “the image of your organization as a
‘great place to work’ in the mind of current employees and
key stakeholders in the external market (active and passive
candidates, clients, customers and other key stakeholders).”
Employer branding is therefore concerned with the attraction,
engagement and retention initiatives targeted at enhancing
your company's employer brand.
What does a strong employer brand do?
Employer of Choice! A strong employer brand turn an
organization into an Employer of Choice, an organization
where the top talent wants to work.
Knowing how to behave like an Employer of Choice requires
an understanding of what your ideal candidates want and
what you are prepared to offer them or perceived as an
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What’s employer branding without Communication!
There is a massive platform of offline and online media channels available to communicate the employer value proposition to
your target audience.
The rate of growth of these channels can be mind-boggling and thus strategic communications planning is essential to ensure
the tam assess the innovative media channels as they appear to achieve maximum impact and efficiency for minimum investment.
For example, there is no point building a presence on social networking sites if you don’t allocate the resources to respond to
messages from the community that has joined your fan base.
Integration of employer brand campaign into major events/activities roll out to achieve synergy!
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